Picking up the phone, speaking a question and carrying on in dialogue: that is how users are experiencing a new way into their CRM. What this means for everyday sales work occupies us at LOGO, as does the question of how in-house AI ideas and existing systems come together.

In her current BVL article „Plötzlich rennen alle los – wohin führt der KI-Aufbruch?“ Dorothee Gabor describes personal encounters with the people driving this development. For us it also holds a change of perspective: the CRM is becoming an intelligent sales tool that people work with in conversation.

Ask, understand and get things done with LOLA

Our AI assistant LOLA can be used on mobile devices and on the PC, by voice as well. Users put their request in their own words, receive a structured answer and can follow up right away.

LOLA can prepare information, provide statistics, point out anomalies and give recommendations for action. Call reports, follow-up tasks and new contacts can be captured in the same dialogue. Entries in existing sales opportunities can be changed as well.

Tables and input screens remain available. For many everyday tasks, though, there is now a more direct route.

Sales experience that helps from day one

To make getting started easy, we have prepared typical activities in four areas. Users can pick up tasks that fit their work even with little AI experience, or without knowing the structure of LOGO yet.

Behind this lie more than 20 years of experience with the questions of salespeople, branch managers and managing directors. That knowledge sits in the prepared activities, in the data structures and in the routes to suitable answers.

We are especially pleased by feedback from long-standing users who discover new uses of their own. Where CRM documentation used to feel like an obligation, interest is growing in how LOLA can make daily work easier.

Developing your own AI ideas together

Many companies are already experimenting with their own AI applications. Looking together at existing functions, data and processes often brings up further ideas: what can already be used? Which information is still missing? How can the applications work together?

Our aim is to encourage this exchange and to make existing knowledge easier to reach. The benefit grows when individual ideas meet the actual tasks in a company.

Would you like to experience how CRM feels in dialogue?

Bring along a typical task from your sales day. We will gladly show you how LOLA can support you. Write to us at sales@logo-consult.com.