LOGO Sales Memory

The AI CRM for logistics companies, preconfigured and specialised.

Quotes, tenders, conversations and follow-ups sit with the customer, with lane, division and cargo type as fields of their own. So you can see where an existing customer still holds business for you. And when a salesperson leaves, all of it stays in the house.

Book a meeting The editions

Your divisions are set upMultilingualBuilt for the phoneHosted in Germany

Sample Forwarding Ltd

Road and sea freight · Customer since 2019

2019First contact at transport logistic. Interested in road freight across southern Germany.TK

2021Framework contract for road freight, lane Hamburg to Milan.TK

2023Lost the sea freight tender, awarded at eight per cent below our price.MR

2024New contact in procurement. Handover with call note.MR

2026Opportunity: sea freight Hamburg to Shanghai, 20 containers a month, from March.JS

Three salespeople made the entries. Everything sits in one place.

A file that speaks logistics

Lane, division and cargo type are fields you can filter by.

Hamburg to Milan, temperature-controlled, part load: all proper fields instead of free text. That is why Sales Memory answers questions that get lost in an address list. Behind it works a CRM for freight forwarding and logistics, in use for more than 30 years.

Business

Lane

Hamburg to Milan

Route

Part load

Division

Road freight, sea freight

Cargo type

Temperature-controlled

Freight terms

Free delivered

Frequency

18 shipments a month

Transactions

Quote 4412

valid until 31 Oct

Tender

deadline 15 Nov

Opportunity

Sea freight Shanghai

Customer project

Warehouse South

Relationship

Contacts

Procurement, dispatch

Last conversation

19 days ago, phone

Follow-up

24 Oct

Parties involved

Partner, agent, competitor

No more

side lists.

E-mails, calls and shipment data land in the customer file the moment they arrive. Which makes the list that usually runs alongside in Excel redundant.

An expired price costs you the order

Quotes speak up before they expire.

Quotes are attached to the customer, with price, lane, division, cargo type and validity. Before a rate expires, the follow-up is already in the calendar. Tenders run with deadlines, volumes and decision-makers, from receipt to award.

JulyAugustSeptemberOctoberNovemberDecember

Sample Forwarding Ltd

Part load Hamburg to Milan

Today

Example Logistics Ltd

Full load Vienna

Nordfracht GmbH

Sea freight Shanghai

Hansa Cargo KG

Contract logistics tender

ValidityFollow-upTender deadline

Quotes and spot rates come as standard from the Growth edition. Large tenders with a workflow of their own are covered by an add-on package.

Leading without Excel

Know where your sales stand on Monday morning.

Sales stages, revenue forecast and activities per salesperson emerge from the work that is in the system anyway. The weekly report is ready the moment the week is over.

Where things are moving.

Conversations, visits and quotes per salesperson and week. You can see where you should step in and where things run on their own.

What is in progress.

Every opportunity sits in its sales stage, with value and division. So you know what this quarter can realistically still bring.

What comes of it.

Closed deals and revenue against the forecast, per division and per salesperson. So you see early enough where you can adjust course.

Sales stages and revenue forecast from the Growth edition. With the Data Hub, the forecast works with real shipment data.

Until now, every role had its own list

Sales, management, the board and the branch read the same file.

Each role sees its own part of it. Side lists in Excel become redundant.

From the Start edition

What to talk about in the meeting.

The last conversation, open quotes and upcoming tasks are in the customer’s file. After the meeting, the report goes in as well, on the phone just as at the desk.

Daily overviewCustomer fileCall reports

From the Growth edition

Where sales need attention.

Opportunities sit in their sales stage, activities per salesperson and week. You can see where things are moving and where chances are left lying, and everyone talks about the same figures in the weekly meeting.

OpportunitiesSales stagesRevenue forecast

From the Growth edition

How the business is developing.

Revenue and opportunities by customer, division and lane, from one shared database. And when a salesperson leaves, their customers, conversations and quotes stay in the house.

Key figuresDivisionsCustomer structure

From the Team edition, quotes from Growth

What other sites have already offered this customer.

Every site sees responsibilities, conversations and quotes for the same customer. So your company speaks with one voice, even when the branches work on their own.

ResponsibilitiesQuotesSites

Why logistics needs a CRM of its own

What a CRM for logistics has to do on top.

Every CRM manages companies, contacts and tasks. In logistics, the price depends on lane, division and cargo type, quotes have a validity, and tenders run for months. That is exactly what Sales Memory is built for.

What you expect from any CRM

Companies, contacts and contact persons in one place.

Tasks, appointments and e-mail history with the customer.

Call notes that everyone on the team reads.

Filter lists and pull reports.

Permissions and teams, so everyone sees the right things.

What logistics adds on top

Lane, division, cargo type and freight terms as fields of their own, which you can filter by.

Quotes with validity that speak up before the price expires.

Tenders with deadlines, volumes and decision-makers, running over months.

Several sites on the same customer that know about each other.

Shipments and revenue with the customer, via the Data Hub.

The divisions of logistics are set up, with their fields, transactions and reports: road freight, air freight, sea freight, contract logistics, warehouse logistics, customs, project logistics and value-added services.

In the meeting, we go through these points against your divisions and your lanes.

Starting small is allowed

Four editions. Start where your sales stand today.

The editions apply to Sales Memory, the CRM in the LOGO AI sales system. Each one includes everything from the one before. Most logistics companies with active sales start with Growth.

LOLA is included in all four editions.The AI assistant works with you from the first edition on, in the browser and on the phone.

Start

For small teams and getting started.

Keep customer data organised.

Customer file, contacts and target customers
Tasks, appointments and e-mail history
Call reports and notes
Daily overview and customer view
Lists, filters and simple reports

Team

For sales teams and branches.

Work together on the same customer base.

Everything from Start, plus:

Permissions, teams and administration
Customisable pick lists and forms
Documents with the customer

Growth

Recommended

For logistics companies with active sales.

Manage opportunities, pipeline, forecast and quotes.

Everything from Team, plus:

Opportunities by division and lane
Sales stages and revenue forecast
Customer projects and visit planning
Quotes and spot rates as standard
Shipments and revenue with the customer

Enterprise

For groups with several countries and units.

Map hierarchies, permissions and international control.

Everything from Growth, plus:

Customer hierarchies and group logic
Extended permissions and roles
Multiple currencies and time zones
Sign-in with the company account (SSO) prepared

All editions multilingual, in the browser and on the phone. The Data Hub is a module of its own, outside the editions.

Feature	Start	Team	Growth	Enterprise
LOLA, the AI assistant
Customer file, contacts and target customers
Tasks, appointments and e-mail history
Call reports and notes
Daily overview and customer view
Lists, filters and simple reports
Multilingual, browser and phone
Permissions, teams and administration
Customisable pick lists and forms
Documents with the customer
Opportunities by division and lane
Sales stages and revenue forecast
Customer projects and visit planning
Quotes and spot rates as standard
Shipments and revenue with the customer
Customer hierarchies and group logic
Extended permissions and roles
Multiple currencies and time zones
Sign-in with the company account (SSO) prepared

Add-on packages go deeper where your business demands more: marketing, analytics, key accounts, workflows and data quality, tenders and quotes.

Together with the other modules

Complete on its own, sharper with the other modules.

Sales Memory stands on its own. LOLA is part of every edition and answers questions about your customer base in full sentences. Add the Data Hub, and shipments and revenue sit directly with the customer.

Runs on its own

Sales Memory

Customers, quotes, conversations and tasks in one place.

Included in all editions

LOLA

The AI assistant in the sales system. Answers questions about your customer base and writes reports from dictation.

Works on the same database

Bookable separately

Data Hub

Brings shipments and revenue from TMS, ERP and accounting to the customer.

Works on the same database

Before the first meeting

The most important questions, answered straight away.

Whatever else matters for your company, we sort out in conversation.

The customer management in your TMS knows your existing customers. Sales Memory also knows target customers, opportunities, quotes and conversations, in other words everything that happens before the first order. And it is built for sales, which is often left out of the TMS.

Via the Data Hub, shipments, revenue and master data from TMS, ERP, warehouse management and accounting come to the customer. The integration runs through a documented API, with newer systems also via MCP. Which of your systems we already know, we tell you in the first meeting.

Yes. We migrate customers, contacts and history from your current CRM, older data too if you wish. What belongs in the new system, we define with you beforehand.

In four steps. We define with you which divisions and fields you need. We migrate your customers, contacts and history. We train your salespeople and your administrators. Then we accompany the first weeks of operation. The duration depends on your sources and on the number of your sites. We name a time frame as soon as we know your starting point.

Operation and data are in Germany, on infrastructure that LOGO runs itself. You keep access to your data at all times and can export it as a file.

From the Team edition, permissions and teams control who sees what. In Enterprise, also across countries, units and customer hierarchies.

The interface is multilingual, currently in German and English. Every user sets their own language, the data stays the same.

Yes, in the browser on desktop, tablet and phone. The interface is built for the phone, not just adapted to it.

The price depends on the edition and on the number of your users. We deliberately do not put it on the website, because a figure without your specific setup is misleading. We name it in the first meeting, together with the effort for the implementation.