Our claim LOGISTICS | DIGITAL | SOLUTIONS stands for what LOGO does: we scan the market for smart logistics tools, present them to the LOGO community and, in parallel, develop AI tools of our own – very actively. With LOLA, the digital assistant for your CRM, we are changing how sales teams work: it gives you remarkably easy access to the information in your CRM database, in natural language, spoken or written.

We also work with several partners who offer specialised AI tools for logistics companies – for example, to process rate requests automatically, or to read logistics documents, incoming invoices, loading lists and the like with AI and provide the data in structured form for further processing, such as customs declarations.

So for some years now we have been supporting companies in implementing AI projects, and our day-to-day consulting work has taught us where the challenges lie. It has also shown us the opportunities that well-chosen AI tools open up for companies.

Challenges and success factors

• The right use case
• The right implementation partner
• The right implementation plan
• The right project team
• The right data

At the LOGO Theme Day 2025, “Smart process optimisation in logistics”, the potential show-stoppers were the main topic of the keynote by LOGO board member Dorothee Gabor: “Lessons learned: risks and stumbling blocks when introducing AI tools”.

In September 2025, Dorothee Gabor wrote in detail on the Bundesvereinigung Logistik (BVL) blog about the factors companies need to consider even before they implement AI tools.