At the Logistics CRM Summit 2025 at Schloss Höhenried, one topic took centre stage this year: AI in sales, practical and ready to implement.

The keynote

Our keynote speaker this year: Marcus Karten, Director Business Development at Fiege Logistik (retired), with the talk “More impact, less noise: how AI really moves sales forward and how we can rethink CRM together”.

• Where AI really helps in sales, and where it doesn't
• The best prompt strategies for solution-oriented B2B sales
• Less effort, more impact: practical use cases from everyday work
• What CRM can already do today, and what we wish for tomorrow

His talk showed impressively how AI methods can help build genuine customer understanding and make sales work more efficient, without data chaos or tech frustration.

His appeal: rethink CRM and AI together, for more impact and less noise.

More highlights

• Challenges and success factors when implementing AI applications in logistics: presented by Dorothee Gabor
• Digital process innovation with the ProcessCoach: presented by Tomas Langara and Friedrich Kramer
• Live demos of our AI “LOLA AI” with use cases straight from everyday sales work
• A lively ideas workshop with plenty of valuable input from the LOGO community

To round off the day: networking over good conversations, with a view of Lake Starnberg.

A big thank you to all speakers, guests and the LOGO team for a day full of exchange and ideas for the future.