For freight forwarders and logistics service providers

The intelligent AI sales system for your logistics business.

Your data from TMS and ERP, the memory of your sales team and the AI assistant LOLA, all in one interface. She answers questions straight away, prepares quotes and speaks up before you ask.

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AI assistant LOLAIntegration with your TMS & ERPAI in a protected environmentServers & hosting in Germany

Over 35 logistics companies in Germany, Austria and the rest of Europe

From family business to international group.

Many freight forwarders, contract logistics providers and network partners already work with the LOGO AI sales system.

Best CRM Software and Consulting Firm 2025

Business Technology Awards, Germany

Sales system for freight forwarding and logistics

An AI that knows your customers. A system that understands logistics.

Built for logistics.

Route, Incoterms, trade lane and frequency each have their own field. Whatever is captured in a structured way can be filtered, analysed and compared over the years.

Analysis over months.

A customer shows their value over months, rarely in a single order. The reports show which customers are growing, which are slipping and where a conversation is worth having.

Ready-made integration.

The system takes over addresses, shipments and revenue from accounting, TMS, WMS and ERP via standard interfaces.

Connecting to TMS and ERP

Your systems stay where they are.

The three modules of the LOGO sales system sit on top of your landscape, each usable on its own. Your dispatch keeps running as before; LOGO does not replace it.

Your systems stay

TMS

ERP

Warehouse management

Accounting

Data hub

The LOGO sales system brings addresses, shipments, revenue and documents together from TMS, ERP, warehouse management and accounting and keeps them up to date. For grown landscapes, GEQO is added. It flags anomalies in the data by itself.

Technical

Open API, connection via MCP, your TMS stays untouched.

Sales memory

Customers, contacts, quotes, tenders, tasks and follow-ups are in one place, every customer on one page. Sales stages and revenue forecasts follow from this without extra work. Behind it runs a CRM for freight forwarding and logistics, in use since 1993.

For management

What has been done, what is in the pipeline, what has been won.

LOLA

She knows your customer base by heart. In the car between two appointments, you ask how a customer is developing and then dictate the call report into your phone. The follow-up and the task are in place before you get out.

Day to day

Ask instead of search. Speak instead of type. Approval before every change.

About LOLA

AI reinforcement

Two partner solutions that come in where logistics gets particularly specialised.

GEQO.io

Brings together data sources that would otherwise stay separate and makes them available to the system.

WISOR

Covers ocean freight, with rates and handling in the language of this business.

Built for logistics

Specialised in your logistics, developed for your sales team.

In the LOGO AI sales system, eight divisions, the fields of your business and the workflows of your sales team are already set up. You don't build anything from scratch, you simply get started.

Master data, contacts, open quotes, recent conversations and tasks sit together in one place. Open a customer and you see at once where they stand.

Shipment history from the TMS
Call reports by dictation, straight from the car
Follow-ups on the customer, not in a list

Meet LOLA →

Sales stages, revenue forecast and activity per salesperson come from live data. Management sees where things stand without having to ask.

Forecast from real shipment data
Trends per customer over months, not per order
Activities appear in the report automatically

See forecasting →

Quotes sit on the customer record, with validity and history. Tenders run with deadlines, volumes and decision makers, from receipt to award.

Rates with validity, traceable at any time
Tenders with deadlines, volumes and decision makers
Follow-up before terms expire

See quotes →

TMS, ERP, warehouse management and accounting feed in; the system brings it together and keeps it current. It flags anomalies on its own.

Standard interfaces to TMS and ERP
No double entry, syncing runs in the background
Hosted in Germany

See integration →

Sample Forwarding Ltd

Road freight and contract logistics

Trade laneHamburg to Milan

Last rateQuote 4412, March

ShipmentsFrequency down 14 per cent

Last conversation7 weeks ago

PotentialSea freight, not covered

LOLA suggests: prepare a meeting and raise sea freight.

Sales management

current month

First contact24 customers

Quote sent11 customers

Negotiating6 customers

Won3 customers

The forecast is built from shipment data, not estimates.

Quote 4412

Northern Europe tender

Trade laneHamburg to Milan

RateGroupage, tiered

Valid until31 March

Decision makersProcurement and logistics management

Statusunder review by customer

Follow-up seven days before expiry, set automatically.

Integration

Standard interfaces

TMS

Shipments

ERP

Documents

Data hub

connects it all

Sales memory

LOLA

TMSERP

Data hub

Sales memoryLOLA

Your TMS stays untouched; syncing runs in the background.

Eight divisions, ready to go

Road freight

Air freight

Ocean freight

Contract logistics

Warehouse logistics

Customs

Project logistics

Value-added services

The difference

In the end, what counts is what takes work off your plate every day.

Six changes your team will notice in the first week.

Today

With the sales system

01Preparation

TodayThree lists and an export before the call is ready.

Sales memory

Prepared in two minutes: where shipments or revenue are declining, which potential is still open and which tasks are due.

02Quotes

TodayThe last price is sitting in a colleague's inbox.

Sales memory

Every quote is linked to the customer, with price, trade lane, division and load type. The next colleague sees it straight away.

03Figures

TodayEvery report is a separate request to IT.

Data hub

TMS, ERP and accounting come together. Revenue by division, trade lane and salesperson comes from the same data.

04Handovers

TodayWhoever takes over the customer starts from scratch.

Sales memory

Whoever takes over the customer reads the history in one place and is up to speed.

05Reports

TodayThe call report gets typed up in the evening, if at all.

LOLA

One spoken sentence becomes a report, a task and a follow-up. You approve, then it is written.

06Growth

TodayA new requirement means a new project.

Three modules

Each module can be used on its own. You add what you need without touching what is already there.

IT questions: API, MCP, hosting

Six questions, answered up front.

So that in the meeting you talk about your business, not about concerns.

Open API and MCP

How is the LOGO sales system connected to TMS and ERP?

Via an open API and via MCP, plus GEQO for grown landscapes. Your TMS keeps the operations.

Model-agnostic

Which AI model works in the LOGO sales system?

The infrastructure is model-agnostic. The choice is made and documented for each project.

Only with approval

What is the AI assistant LOLA allowed to change?

Agentic steps are presented in advance and approved individually.

Germany

Where does the AI assistant LOLA run?

On infrastructure that LOGO operates in Germany. All of LOLA's functions run in-house.

Roles still apply

What data does the AI assistant LOLA see?

Exactly what the person asking is allowed to see in the system. Roles and permissions continue to apply unchanged.

Migrated

What happens to existing customer data during rollout?

Customers, contacts and history are migrated. The logistics fields are available as standard.

LOGO consult since 1993

In Starnberg since 1993.

Owner-managed, with our own development team and our own operations. We build software for logistics and handle the implementation ourselves.

1993

founded in Starnberg, owner-managed to this day

35+

logistics companies work with it

100 %

operations and data in Germany

LOGO consult AG in Starnberg has been developing sales software for freight forwarders and logistics service providers since 1993. The AI sales system connects TMS, ERP and accounting, includes a CRM with eight preconfigured logistics divisions and the AI assistant LOLA, who answers questions, prepares quotes and only changes data once you approve.

30 minutes in which you see the system.

Screen sharing, your questions, no sales pitch. We show what runs today and say openly what doesn't yet.

You tell us what it's about.

We get back to you with suggested dates.

Thirty minutes on screen, your questions.

Rather talk on the phone? +49 8151 746 736

Everything in view, in one click.

Company

In Starnberg since 1993

Book a meeting

Contact

Enzianstraße 4, 82319 Starnberg, Germany

+49 8151 746 736

info@logo-consult.com

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