Logistics Marketing

Marketing and sales hand in hand - together for more success!

Marketing encompasses a multitude of activities in the company, usually the responsibility of a separate department. Create the best conditions for optimal interaction between the marketing and sales departments with LOGO.

LOGISTICS MARKETING

Marketing and sales hand in hand - together for more success!

Marketing encompasses a multitude of activities in the company, usually the responsibility of a separate department. Create the best conditions for optimal interaction between the marketing and sales departments with LOGO.

UNIQUE OPPORTUNITIES THROUGH THE CONNECTION BETWEEN CRM AND MARKETING TOOL

ncrease your success significantly through the optimal interaction between marketing and sales.

Provide your leads with the right content from the marketing department again and again so that they become aware of you and are qualified as MQLs (Marketing Qualified Leads). As soon as it is mature enough, it can be handed over to an experienced sales representative, who then goes into concrete initial contact and needs analysis with the prospect.

He is now a SQL (Sales Qualified Lead). Finally, the potential can be won.

Lead

MQL

SQL

Customer

NO MORE MEDIA BREAKS WITH THE INTEGRATED LOGO MARKETING TOOLS

ONE ADDRESS POOL - NO DATA IMBALANCE

EXTENSIVE SEGMENTATION OPTIONS FOR MARKETING AND SALES

ILLUSTRATION OF THE ENTIRE CUSTOMER JOURNEY

INTEGRATION OF MARKETING AUTOMATION TOOLS THAT ARE ALREADY IN USE WITH YOU

INTEGRATION OF LEAD GENERATION TOOLS

PERSONALIZED NEWSLETTER

IN CONNECTION WITH THE CONTACTS AT EACH TOUCH POINT

NO MORE MEDIA BREAKS WITH THE INTEGRATED LOGO MARKETING TOOLS

ONE ADDRESS POOL - NO DATA IMBALANCE

EXTENSIVE SEGMENTATION OPTIONS FOR MARKETING AND SALES

ILLUSTRATION OF THE ENTIRE CUSTOMER JOURNEY

IN CONNECTION WITH THE CONTACTS AT EACH TOUCH POINT

PERSONALIZED NEWSLETTER

INTEGRATION OF MARKETING AUTOMATION TOOLS THAT ARE ALREADY IN USE WITH YOU

INTEGRATION OF LEAD GENERATION TOOLS

OVERVIEW OF LOGO MARKETING TOOLS

Mailing-Manager

• Selection of the right target group according to different variables
• Dispatch directly from CRM, incl. dispatch status
• Mailing design made easy (images, links, linking of landing pages, etc.)

Campaign tool

• Planning and execution of Marketing actions made easy
• Success control of the marketing campaign
• Comparison of costs / benefits

Media library

• Central storage of information material of any format (internal and external)
• Dispatch directly from CRM while on the road
• No more outdated presentations

Lead-Scoring

• Classification of promising leads according to a point system
• Individual and automatic point assignment
• Clear display of sales maturity of the lead
• Display of relevance for the sales target

OVERVIEW OF LOGO MARKETING TOOLS

Mailing-Manager

• Selection of the right target group according to different variables
• Dispatch directly from CRM, incl. dispatch status
• Mailing design made easy (images, links, linking of landing pages, etc.)

Campaign tool

• Planning and execution of Marketing actions made easy
• Success control of the marketing campaign
• Comparison of costs / benefits

Media library

• Central storage of information material of any format (internal and external)
• Dispatch directly from CRM while on the road
• No more outdated presentations

Lead-Scoring

• Classification of promising leads according to a point system
• Individual and automatic point assignment
• Clear display of sales maturity of the lead
• Display of relevance for the sales target

ÜBERSICHT DER MARKETING TOOLS VON LOGO

Mailing-Manager

• Selektion der richtigen Zielgruppe nach verschiedenen Variablen
• Versand direkt aus dem CRM
• Gestaltung Mailing leicht gemacht (Bilder, Links, Verknüpfung von Landingpages, etc.)
• Versandstatus im CRM
• Einsicht der Mailings und Empfänger in den jeweiligen Kundenakten für den Kundenbetreuer

Kampagnen-Tool

• Planung und Durchführung von
Marketing-Aktionen leicht gemacht • Erfolgskontrolle der Marketing-Aktion
• Vergleich Kosten / Nutzen

Mediathek

• Zentrale Ablage von Informationsmaterial jegliches Format (Intern und Extern)
• Versand direkt aus CRM von unterwegs
• Keine veralteten Präsentationen mehr

Lead-Scoring

• Einstufung aussichtreicher Leads nach einem Punktesystem
• Individuelle und automatische Punktevergabe
• Übersichtliche Darstellung Vertriebsreife des Leads
• Anzeige der Relevanz für das Verkaufsziel
An excerpt from our customer list

With a few steps to success

Step 1: Contact

First consultation with our experts! Discover the limitless possibilities of our comprehensive platform and learn how our marketing tools can support you.


Step 2: Testing and Introduction

Start simply, quickly and easily with LOGO! Create seamless digital enrichments for your entire organization and network – in no time at all! See quick successes through the right actions controlled for your customers from one platform!

Step 3: Training

Learn necessary and important skills through hands-on training with an experienced trainer.

Step 4: Support

Questions? Our specialists are available to you even after the introduction for any questions you may have.

Step 1: Contact

First consultation with our experts! Discover the limitless possibilities of our comprehensive platform and learn how our marketing tools can support you.

Step 2: Testing and Introduction

Start simply, quickly and easily with LOGO! Create seamless digital enrichments for your entire organization and network - in no time at all! See quick successes through the right actions controlled for your customers from one platform!

Step 3: Training

Learn necessary and important skills through hands-on training with an experienced trainer.

Step 4: Support

Questions? Our specialists are available to you even after the introduction for any questions you may have.

Tage
Stunden

Logistik CRM Summit 2024

Datensicherheit v. Transparenz: Der Drahtseilakt im digitalen Zeitalter