Hype and Reality in AI Projects – What Companies Need to Watch Out For

Our claim LOGISTICS | DIGITAL | SOLUTIONS reflects that LOGO scans the market for smart logistics tools, presents them to the LOGO community, and simultaneously develops AI tools very actively.

With LOLA, the digital assistant for your CRM, we are revolutionizing sales work and enabling extremely easy access to information in the CRM database – in natural language: spoken or written.

In addition, we work with several partners who offer specialized AI tools for logistics, for example, to automatically process price inquiries or extract logistics documents, incoming invoices, packing lists, etc., using AI and provide them in a structured format for further processing, e.g., for customs declarations.

For several years, we have been supporting companies in implementing AI projects and have gathered practical experience from our consulting work regarding where the challenges lie. At the same time, we have learned about the opportunities well-chosen AI tools can offer companies.

Challenges and Success Factors:

• The right use case

• The right implementation partner

• The right implementation plan

• The right project team

• The right data

At the LOGO Theme Day 2025 “Smart Process Optimization in Logistics”, the keynote by LOGO Board Member Dorothee Gabor focused especially on potential show-stoppers:

Lessons Learned: Risks and Pitfalls in Implementing AI Tools