CRM World

As an association of companies from the logistics sector, we pursue a common goal: to combat diseases of the haematopoietic system and to help people.

More and more, companies are using data-based decision templates. Strategic decisions are to be derived from the multitude of information available in different databases and Excel tables.

Logistics CRM differs from other CRM tools in that it reflects the data structure of logistics data. In this part of our series, the CRM Challenge Data Quality, we will look at how to successfully integrate the many different data from a company into the CRM.

Customer-centric action – that is what is expected of every company today: the customer’s need, the „true customer wish“ should be at the centre of the company’s activities.

A real challenge when starting a CRM project: the data from different sources and the data quality. I have been advising companies on the introduction of logistics CRM for almost 10 years.

The customer and his needs at the centre of everything we do – is this really a reality in logistics? 2020 is the year of the customer experience (CX).

The LOGO CRM Check shows you concretely how you, your company, your sales team and ultimately your customers can benefit from LOGO CRM. Free of charge and without obligation.

Potentials or sales opportunities take on a very special value in the current situation and sales management must be set up very differently now in the recession than in the boom times of the last few years.

In the meantime, many logistics companies have also realised that positive customer experiences represent an existential competitive advantage.

The changed logistics world brings with it many management challenges. To get your company through the crisis in such a way that you not only survive, you should make ideal use of your strengths and position yourself clearly in your market segment.